Key wants,smells,tastes power - he's dangerous...
These polls are just what they are- polls. But they have to be a "wake up" call for Labour. Key is in a honeymoon period. This guy is not stupid like Brash. He's serious and extremely dangerous - he wants, smells, tastes and is after power!
He does not oppose Labour's policies, such as Kiwisaver, anti-nuclear, environmental in general, in privatisation - not in their first term. But let me tell you that they intend to bring in Employment law that will make the ECA seem like kindergarten rules - employees will be like servants during the first six months of new employment. Any gains that unions have made in the last three terms will be stymied by new law.
Expert: Polls no honeymoon period
Massey University political marketing expert says move towards National and its leader John Key cannot be written off as honeymoon period
28 May 2007
A political marketing expert says Labour has good reason to be worried about its sharp slip in the polls.
In Saturday's Herald-DigiPoll 50.9 percent of decided voters support National. Last night's One News/Colmar-Brunton survey gave National 56 percent support and Labour 31 percent.
National leader John Key says the polls show New Zealanders are tired of Labour's direction. But he says polls are ultimately a snap shot of a horse race that has not finished and there is plenty of work to do yet. Mr Key says there is no room for complacency or arrogance.
Prime Minister Helen Clark says it is simply mid-term blues, which Labour has had before, and as recently as when Don Brash was appointed National leader. She says Mr Key is in a honeymoon period and she is not depressed about the polls.
Massey University political marketing expert Dr Claire Robinson says the move towards National and its leader John Key cannot be written off as his honeymoon period. She says new research has shown the earlier people make up their minds, the better news it is for National.
"We can predict that National support will rise if voters make their decision early. We can also see that minor party support tends to decline, the sooner voters make up their mind."
Dr Robinson says the shift in voter thinking is significant because once people have put in the effort to decide who they will vote for, they do not tend to think about it much again until the election campaign. She says when the election campaign comes along they take another look at their choice.
"As long as National stays doing things right, there will not be much need for people to reflect on their decision and change their mind. But National still has an opportunity to go belly-up like it did in 2005."
Dr Robinson says Labour still has an opportunity to drag itself up in the election campaign, but it will have to come up with something new.